AG1 - Case Study - 2025
AG1: Summer Solstice
AG1's Summer Solstice Movement Series was a multi-city brand activation built around the longest week of the year — morning workouts, community, and intentional movement. The Chicago stop was a 90-minute bodyweight class at Fullerton Beach Park, led by AG1 Change Agent Devin Buchanan. The brief was clear: not commercial, not staged. Organic, warm, playful. The challenge with live activation photography isn't showing up with the right gear — it's knowing how to make 20 people at 8am on a Saturday look like a community worth being part of, with the Chicago skyline and lakefront as your backdrop.
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ATTENDEES
THE OUTCOME
AG1 published the work to their global Instagram feed. AG1's team used the images to build branded editorial assets — quote overlays, named lower thirds, location tagging — pulled directly from delivery into their content system. AG1 hired me directly, paid me directly, and chose to put this work in front of their global audience.
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DELIVERABLES
THE APPROACH
The shoot demanded a documentary mindset. Devin Buchanan is a movement coach, Equinox instructor, and former professional dancer — someone with a natural presence that doesn't need to be directed, just captured. The goal was to get out of the way, stay in the right position, and find the moments that made the energy of the class feel real on screen. Product in use, not posed. People in motion, not arranged.
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HOUR TURNAROUND
