Demon hours ‘drop i’
Brand campaign photography and video for Demon Hours DROP I—the first official clothing release from Demon Hours, a performance collective and sports fashion brand. This campaign features athletes across running and boxing, capturing the brand's ethos of discipline, performance, and lifestyle.
PROJECT OVERVIEW:
Brand: Demon Hours
Type: Brand Campaign Photography & Video
Role: Creative Director, Photographer, Director
Format: Studio Editorial Photography, Cinematic video teasers
BRAND: DEMON HOURS
The Work:
As founder of Demon Hours, I led the creative vision from brand identity through campaign execution, demonstrating my ability to build athletic brands from concept to market launch.