Chicago White Sox x Chicago Bulls ‘BRED in Chicago’ City Connect 2.0


Objective: We were brought on to capture fashion-forward editorial photo and video assets for the Chicago White Sox’s 2025 City Connect uniforms in collaboration with the Chicago Bulls, as part of a larger campaign rollout. Shot entirely run-and-gun style across multiple locations within Guaranteed Rate Field, this project reflect’s the energy of Chicago’s south and west sides, and the crossover between culture, sport, and streetwear.


End Use: Print, digital advertising, out of home, social media, web

Agency: Project Art Collective

Creative Lead: Jeremy Hodges
Studio Director: Lisa Mathis
Design Director: Enri Moreno Duarte
Producer: Gina Centrone

Director of Photography: Andreas Endregaard
Photography:
LaSalle Smith
First AC:
Olivia deHainault
Gaffer/Grip:
Mike K. Hammond
Editor:
Andrew Henry / Sonder Edits
PA:
Lana Mattice
PA/BTS:
Cole Schwartz
Stylist:
Jabari Sandifer

Next
Next

Huron (Spec)