Chicago White Sox x Chicago Bulls ‘BRED in Chicago’ City Connect 2.0
Project Overview
Client: Chicago White Sox / Chicago Bulls
Type: Brand Campaign / Fashion Editorial
Role: Director of Photography
Location: Guaranteed Rate Field, Chicago
Agency: Project Art Collective
The work
Commercial brand campaign for the Chicago White Sox 2025 City Connect uniform launch in collaboration with the Chicago Bulls. This fashion-forward editorial production captures the crossover between Chicago sports culture, streetwear, and athletic lifestyle.
Shot run-and-gun style across multiple locations within Guaranteed Rate Field, this campaign reflects the energy of Chicago's south and west sides. The production captured both photo and video assets for a multi-platform rollout, blending editorial fashion photography with athletic brand storytelling.
This project demonstrates commercial brand production at scale—coordinating talent, crew, and creative direction to deliver campaign-ready content for print, digital, out-of-home, and social media platforms.