Chicago White Sox x Chicago Bulls ‘BRED in Chicago’ City Connect 2.0
Objective: We were brought on to capture fashion-forward editorial photo and video assets for the Chicago White Sox’s 2025 City Connect uniforms in collaboration with the Chicago Bulls, as part of a larger campaign rollout. Shot entirely run-and-gun style across multiple locations within Guaranteed Rate Field, this project reflect’s the energy of Chicago’s south and west sides, and the crossover between culture, sport, and streetwear.
End Use: Print, digital advertising, out of home, social media, web
Agency: Project Art Collective
Creative Lead: Jeremy Hodges
Studio Director: Lisa Mathis
Design Director: Enri Moreno Duarte
Producer: Gina Centrone
Director of Photography: Andreas Endregaard
Photography: LaSalle Smith
First AC: Olivia deHainault
Gaffer/Grip: Mike K. Hammond
Editor: Andrew Henry / Sonder Edits
PA: Lana Mattice
PA/BTS: Cole Schwartz
Stylist: Jabari Sandifer
Talent:
Luis Loya
Teron “T” Welch
Alex Thurman
Abigail J. Smith
Claire Montesa
Tim Brennan