huron Editorial Photography (spec)

This case study represents a strategic content audit and commercial production for the men’s grooming brand Huron. After identifying specific content gaps in their current digital strategy—which currently balances high-quality lifestyle production with community-led content—I developed an "Editorial Anchor" to serve as a premium home base for their visual narrative. This project was led with the intention of demonstrating how intentional brand photography can bridge the gap between raw engagement and polished editorial.

Project overview

Brand: Huron
Type: Brand Campaign Photography / Editorial
Role: Photographer, Creative Director, Art Director

The Work

This campaign captures Huron's target consumer—athletes and go-getters—in a high-end editorial approach that documents the transition from physical effort to refined recovery. Shot in a controlled studio environment, the photography emphasizes clean, premium aesthetics that prioritize brand clarity while showcasing authentic athletic lifestyle moments.

The creative direction pairs technical athletic imagery ("Own the Road") with lifestyle payoff ("Own the Moment"), creating campaign-ready content that connects with the brand's audience. This project demonstrates how intentional brand photography serves both editorial storytelling and commercial performance across digital platforms.

Commercial fitness portrait of a male runner stretching in a studio. High-end editorial photography for Huron focusing on the athlete performance state without gritty training content.
Studio portrait of a male athlete with extensive arm and neck tattoos standing with arms crossed against a tan background for the men's grooming brand Huron.
ommercial grooming portrait of a male athlete holding Huron product. Editorial photography showing the product as the bridge between active performance and recovery.
Close-up editorial studio portrait of a tattooed male athlete in a black beanie and vest looking at a Huron fragrance bottle.
Commercial grooming photography for Huron anchor slide. Diverse group of male athletes in high-end editorial studio portraiture for a national brand campaign.
Professional commercial photography for Huron, featuring an editorial group portrait of athletes. This shot acts as the bridge between active go-getters and their recovery state.
Commercial athletic portrait of a female Pilates athlete in mid-air jumping action. High-end editorial photography for Huron focusing on the go-getter performance state without gritty training content.
Full length studio portrait of a male runner with leg tattoos in a grey tank top stretching his quad against a tan background.
Editorial studio portrait of a smiling female athlete with curly hair sitting with Huron shampoo and conditioner bottles for the grooming result state.
Commercial grooming portrait of a male athlete with Huron deodorant. High-end editorial result state for the go-getter consumer.
Commercial grooming advertisement for Huron featuring a male athlete in athletic apparel. High-end editorial photography focusing on product placement and brand recognition without visual clutter.
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