Chasing Excellence: Luis Loya
A cinematic athlete documentary following Luis Loya, a Chicago-based runner and endurance athlete. This long-form narrative piece captures the dedication, discipline, and mindset behind athletic performance - blending documentary realism with commercial production standards.
project overview:
Subject: Luis Loya, Chicago runner
Type: Athlete Documentary / Long-Form Narrative
Role: Director, Producer, Editor
Location: Chicago, IL
The Story:
This documentary takes a restrained, intimate approach to athlete storytelling—focusing on the quiet moments and daily discipline that define high-level performance. Shot on location in Chicago, the film combines cinematic portraiture with documentary filmmaking to create content that resonates with athletes and connects with broader audiences.
This approach demonstrates how narrative-driven, emotionally grounded content serves brand storytelling and performs across digital platforms.