BO3.0 Hydration
Brand campaign photography for Bo Jackson's BO3.0 Hydration — a health and wellness brand built around everyday hydration for athletes and active people. The brief called for imagery that put Bo front and center while building a visual identity the brand could deploy across website, social media, and paid advertising.
Project overview
Brand: BO3.0 Hydration
Type: Brand Campaign Photography
Role: Photographer, Art Director
The Work
Bo Jackson is one of the most recognizable athletes in history. The challenge wasn't making him look good — it was making the brand feel as iconic as the person representing it. Shot with a focus on clean, confident imagery that balanced Bo's athletic legacy with the accessibility of an everyday hydration product.
The art direction centered on simplicity — letting Bo's presence carry the frame while the product remained integrated, not forced. The result is campaign-ready photography built for performance across digital platforms.
